Prior to the NES, the packaging of many video games presented bombastic artwork which exaggerated the graphics of the actual game.In terms of product identity, a single game such as Pac-Man would appear in many versions on many different game consoles and computers, with large variations in graphics, sound, and general quality between the versions.In stark contrast, Nintendo's marketing strategy aimed to regain consumer and retailer confidence by delivering a singular platform whose technology was not in need of exaggeration and whose qualities were clearly defined.
Takao Sawano, chief manager of the project, brought a Coleco Vision home to his family, who were impressed by the systems capability to produce smooth graphics at the time, which contrasted with the flickering and slowdown commonly seen on Atari 2600 games.
Uemura, head of Famicom development, stated that the Coleco Vision set the bar that influenced how he would approach the creation of the Famicom.
The game pad controllers were more-or-less copied directly from the Game & Watch machines, although the Famicom design team originally wanted to use arcade-style joysticks, even taking apart ones from American game consoles to see how they worked.
There were concerns regarding the durability of the joystick design and that children might step on joysticks left on the floor.
Atari's CEO Ray Kassar was fired the next month, so the deal went nowhere, and Nintendo decided to market its system on its own.